Our marketing teams in the UK and US ensure that an international focus is applied to all activity. Each journal is allocated a single Marketing Executive, either in Cambridge or New York, who is responsible for the global marketing of that journal. Combined with our specialist marketing expertise, this approach guarantees that the full potential of a journal is realised.
Our sales operation is classically organised along geographic lines and supported by a worldwide network of local sales agents. This structure ensures that each journal is marketed on a global stage, but sold locally to reflect the cultural and business environment of the customer.
Alongside our core marketing activity, we provide detailed reporting to our publishing partners and undertake a variety of market research projects.
We provide full and regular reports to societies, keeping our colleagues informed of the welfare of their journal.
A variety of focus groups and questionnaires allow us to capture expert information which informs both our marketing strategies and our product development.
Our research keeps us abreast of both market and industry trends, allowing us to explore new market sectors and territories as well as innovating with new marketing techniques.
We use an extensive package of marketing techniques to achieve the widest possible distribution and readership for our marketing messages. This will typically include the following.
More and more of our direct marketing messages are transmitted electronically, allowing us to provide a more tailored, incisive and responsive service than ever before. Techniques used include:
As our electronic marketing has grown, our print marketing has become more bespoke, producing smaller numbers of higher quality pieces for niche mail shots and display and insertion at conferences.
Pieces produced include postcards, customized sales letters, 4 colour brochures and catalogues. We also produce a wide range of profile-raising promotional giveaways for use at key conferences.
Cambridge Journals attend some 900 international conferences a year, either as a company or through an agent, to ensure that individual journal titles achieve maximum exposure to the relevant communities. Our promotional tools include a distinctive range of banners, posters and showcards.
We advertise widely in both print and online formats, with coverage ranging from niche, journal-specific pieces to broad, subject-based ads.
We distribute an increasing number of press releases annually which are circulated to relevant media contacts. These can be highlighting newsworthy findings from key papers or communicating new developments from Cambridge Journals to the industry.
We periodically run telemarketing campaigns as an effective way of contacting any lapsed institutional subscriptions.